UX Designer

Hi, I’m Yosi — a designer focused on Ads experiences.

I currently lead the design for accounts, permissions, and billing across Amazon Ads .

UX & Product Design Design Systems Information Architecture Enterprise UX
Recent work LinkedIn Resume

A bit about me

Hi, my name is Yoselin, but everyone calls me Yosi. I began my career as an architect, fascinated by how people move through and experience physical spaces. That same curiosity eventually led me into digital design, where I became interested in how people navigate, learn, and connect through interfaces. After earning my master’s in Human-Computer Interaction, I shifted into UX, where I now focus on creating experiences that simplify complexity and make technology feel intuitive and human.

At Amazon Ads, I design advertiser experiences that bring structure and clarity to complex systems, collaborating closely with engineers and PMs to design systems that simplify advertiser operations and drive business growth.

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RECENT WORK

Amazon Launched in Sept 2025

Single global advertiser account

In 2025, Amazon Ads introduced a new account type that unified Sponsored Ads and Amazon DSP within a single account. The project involved designing a flexible permissions system for various user roles, creating a new user invitation flow, and launching a dedicated registration experience — enabling teams to onboard and collaborate more effectively from day one.

VIEW PROJECT LAUNCH ARTICLE
Laptop screen displaying Amazon Ads registration page with options for Sponsored ads and Amazon DSP and Sponsored ads, including buttons to create accounts.
Amazon Launched in 2025

Promotions page for billing center

As the design lead, I created the end to end Promotions Page experience for the Sponsored Ads Billing Center. The goal was to make promotional credits easy to discover, understand, and redeem, while bringing clarity to a system that previously lacked cohesion. The final experience introduced a structured information model, clearer eligibility rules, and a simplified way for advertisers to track and apply their promotion benefits.

VIEW PROJECT ARTICLE
Amazon Confidential

Vetting Center

The Vetting Center is a feature launched in 2025 that allows advertisers to verify their business information and apply to advertise in regulated product categories requiring special permissions, such as pharmaceuticals, political advertising, and gaming.

VIEW PROJECT
Screenshot of a computer screen displaying two overlapping browser windows. The front window shows a business verification page from Amazon Ads with a green confirmation message and business profile details. The background window shows a business details form being filled out, with a 'Submit' button in the top right corner.
Laptop screen displaying Amazon Ads campaign creation page with options for different ad formats, including standard display and third-party display.

Other Initiatives I Helped Bring to Life

Since joining Amazon Ads, I have contributed to more than 100 projects as a design lead and collaborator. Working across multiple product areas has helped me become a more holistic and systems-oriented designer. Below are a few initiatives I have helped bring to life, all of which are live across Amazon Ads.

Amazon logo — Bid Adjustments Design Lead

Amazon DSP, Bid Adjustments

Sole designer leading the end-to-end UX for bid adjustments, giving advertisers granular control to optimize delivery and performance.

Direct Access to AMC permissions experience Design Lead: Permissions Experience

Direct Access to Amazon Marketing Cloud

Collaborated with multiple teams to enable advertisers to access Amazon Marketing Cloud directly from Sponsored Ads, ensuring a secure and intuitive permissions experience.

Interactive Pause Ads creative template Design Lead: Creative Template

Interactive Pause Ads

Designed the creative template advertisers use to build interactive video ads that drive engagement during pause moments on streaming content.

What It’s like to work with me

  • Amanda Snyder - Senior UX Researcher (Amazon)

    I am extremely impressed with Yosi’s work ethic and competency. She is thoughtful in how she leverages learnings to propose design solutions for unmet user needs. Yosi constantly solicits and effectively applies feedback, allowing her partners to track progress and refinement in her thinking. She takes initiative to lead user research, further refines the solution, and presents a data-backed proposal to leadership. I am confident Yosi is a great asset to any team and would gladly partner with her again.

  • Matan Sagee - Senior Product Manager (Amazon)

    Matan Sagee - Senior Technical Product Manager

  • Christopher Dang - Senior UX Designer

    Yosi is a very thoughtful designer. She always goes through all the use cases and permutations possible for any given user story she comes across and she's able to articulate clear pros and cons to each proposed variation of a solution she brings forth! It's always a pleasure working with someone so thorough.

  • Craig Harkness - Senior UX Designer (Amazon)

    I have worked alongside Yosi for the last 18 months on the Amazon Demand Side Platform team. During this time, I've witnessed her impressive growth as a designer and her valuable contributions to our projects.

    Yosi's commitment to improvement is evident in her approach to design reviews. She consistently brings her work forward, actively seeking feedback to refine her solutions. Her thoughtful questions during these sessions often spark great discussions, demonstrating her ability to think critically about design challenges.

  • Yanbin Song - UX Designer II (Amazon)

    I had the privilege of working with Yosi on Amazon Marketing Cloud (AMC) and I wholeheartedly recommend her. She is a fast learner who, within her first two weeks at Amazon, developed a comprehensive understanding of our complex and highly technical product. When presented with complex design challenges, she demonstrated exceptional ability in navigating ambiguity, and delivered phased solutions that harmonized customer needs with development feasibility.

Latest Articles

Writing is how I reflect, learn, and share. Take a look at these short reads where I explore ideas, lessons, and real-world UX moments from my journey designing advertiser experiences.