UX Designer
Hi, I’m Yosi — a designer focused on Ads experiences.
I currently lead the design for accounts, permissions, and billing across Amazon Ads.
A bit about me
I began my career as an architect, focused on how people move through and experience physical spaces. That curiosity eventually led me to digital design — how people navigate and connect through interfaces. After earning a master’s in Human-Computer Interaction, I transitioned into UX, where I now create experiences that simplify complexity and make technology feel intuitive.
At Amazon Ads, I design advertiser experiences that bring structure and clarity to complex systems, collaborating closely with engineers and PMs to design systems that simplify advertiser operations and drive business growth.
RECENT WORK
Single global advertiser account
In 2025, Amazon Ads introduced a new account type that unified Sponsored Ads and Amazon DSP within a single account. The project involved designing a flexible permissions system for various user roles, creating a new user invitation flow, and launching a dedicated registration experience — enabling teams to onboard and collaborate more effectively from day one.
Vetting Center
The Vetting Center is a feature launched in 2025 that allows advertisers to verify their business information and apply to advertise in regulated product categories requiring special permissions, such as pharmaceuticals, political advertising, and gaming.
VIEW PROJECT
DSP Creative Gallery
In 2024, Amazon DSP launched the new Creative Gallery — a redesigned experience that helps advertisers discover and select the right creative formats for their campaign goals. This release simplified a complex system, introduced new ad experiences, and brought visual clarity to a once-fragmented workflow.
Latest Articles
Writing is how I reflect, learn, and share. Take a look at these short reads where I explore ideas, lessons, and real-world UX moments from my journey designing advertiser experiences.